ART AND SOCIAL SCIENCE

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List of master programmes

Master of Media Studies (Full Coursework)

The Master of Media Studies programme offers an interdisciplinary approach in order to produce critical, highly skilled and creative media professionals. This programme is designed to accommodate fresh graduates and industry practitioners to enable them to acquire new knowledge and industry skills to face the current challenges in the media and communication industries.  This special programme is also packaged for media practitioners who wish to acquire the art of managing the converging media industry.


Career Opportunity
  • Corporate media executive
  • Media and communication coordinator
  • Strategic communication officer
  • Brand marketing officer
  • Research writer
  • Media entrepreneur
  • Media specialist 
Course Structure

The programme has a total load of forty-two (42) credits consisting of:

  1. Three (3) core courses whereby each course consists of three (3) credits; AND
  2. Research Project consists of fourteen (14) credits; AND
  3. Industrial Practice consists of four (4) credits; AND
  4. Five(5) elective courses whereby each courses consists of three (3) credits

Courses offered are:

CORE COURSE

CODE COURSE

TITLE OF COURSES

CREDIT

AQA 7001

Research Methodology for Media Studies

3

AQA 7002

Research Project

14

AQA 7003

Advance Media and Communication Theories

3

AQA 7004

Management of Media Organization

3

AQA 7005

Industrial Practice

4

 

ELECTIVE COURSE

CODE COURSE

TITLE OF COURSES

CREDIT

AQA 7006

Media Relations and Strategic Communication

3

AQA 7007

Media Law, Policy and Ethics in Malaysia

3

AQA 7008

Advanced Screen Production

3

AQA 7009

Advanced Media Production

3

AQA 7010

Media Market Research

3

AQA 7011

Media and Society

3

AQA 7012

Global Journalism

3


SYNOPSIS COURSE

CODE

TITLE & SYNOPSIS

AQA7001

Research Methodology for Media Studies
This course is based on two orientations to research. Firstly, it looks at research methods for the media practitioners to analyze media processes, products and effects. Secondly, it looks at the research process involved in creating media products (research creation). The course also touches on the preparation of research proposals and research and project reports.

AQA7002

Research Project
This subject offers student with a chance to attain further professional practices especially those that innovative products. Student shall work with selected groups from the organisations that are profit-oriented and non-profit oriented as well as volunteer groups in order to come out with media product in various genres.

AQA7003

Advance Media and Communication Theories
The course introduces students to the three major theoretical perspectives in media and communication studies, namely the Positivist Perspective, the Interpretive Perspective, and the Critical/Cultural Perspective. The course then discusses several media and communications theories from each perspective. To clarify the association between theory and real world phenomena, students will be guided through the analyses of journal articles related to the theories and perspectives studied.

AQA7004

Management of Media Organization
This course introduces concepts and structure of media organization to students. Main emphasis will be given on organisation concept, management concept, marketing, and economy of publishing. Discussion involving topics such as issue and problem, small organisational structure, relationship with external environment, especially audience and industry.

AQA7005

Industrial Practice
This course will expose students to the media industry as a means of preparing them for the real working world. Students will receive efficient, practical experience related to media management in public or private sector. The course is offered to students who have taken all courses in Semester 1 and 2 for them to apply all knowledge that they have studied.

AQA7006

Media Relations and Strategic Communication
This course discusses the main methods based on the style approach to strategic management and technical skills needed in management and communication research. The key to effective management, campaign design and the tools needed to develop and present a comprehensive campaign.

AQA7007

Media Law, Policy and Ethics in Malaysia
This course introduces students to laws governing media and communications in Malaysia, as well as the various bodies serving media development and regulatory functions.

AQA7008

Advanced Screen Production
In this subject students will work with a supervising lecturer to produce and direct a major screen production project of 20-30 minutes duration. Under the supervision of the lecturer, students will manage the allocated production project including budget, crew, cast, scheduling, permissions and logistics.

AQA7009

Advanced Media Production
In this course student will focus on the process of producing effective, contemporary media with considerations for their personal, intellectual, technological, cultural, historical, and ethical components. Students will work as individuals and in groups on production assignments and exercises creative brainstorming, planning and preproduction, cinematography, editing, storytelling and distribution. In this hands-on course student will expand their media production knowledge and skills. Their work should meet professional standard and have an aesthetics development.

AQA7010

Media Market Research
This course focuses on developing skills that are practical in nature, yet grounded in theory. This course is designed to give students a very practical understanding of how marketing research is conducted and managed for optimal results. The course will provide students with the capability to effectively plan and manage market research projects as well as conduct basic data analysis. The course also aims to provide a basic quantitative and qualitative analysis.

AQA7011

Media and Society
In this course student will discover how ‘media’ and ‘society’ are integral to each other. It will train students to use critical approach to appreciate media usage within the surrounding of political landscape, economy, and culture. Students will develop skills in describing, researching and analysing media and cultural text they articulate, using techniques and conceptual frameworks developed within the field of media studies. Students will also reflect on the ways different media and communication disciplines interpret and approach the society.

AQA7012

Global Journalism
Students are introduced to local and transnational technological and political-economic structures within which news organizations and journalists operate, and the major debates and issues within the field of global journalism studies. Through the course, students will become familiarized with major news players in Malaysia and globally.

Language Requirement
English

A non-Malaysian applicant whose degree is from a university or institution of higher learning where the medium of instruction for that degree is not the English language shall be required:

1. To obtain a score of 600 for a paper-based total, a score of 213 for a computer-based total or a score of 80 for an internet-based total for the Test of English as a Foreign Language (TOFEL); or

2. To obtain a band of 6.0 for the International English Language Testing System (IELTS).

 

Entry Requirement
1. Bachelor’s Degree with a CGPA of 3.0 and above or its equivalent; or

2. Applicants with a Bachelor’s Degree of CGPA 2.7 to 2.99 may be considered if they meet at least ONE (1) of the following criteria:

i. Have relevant work experience at least 5 years; or
ii. Produce publications in related fields; or
iii. Scholarship recipient; or
iv. Graduates from University of Malaya.

OR

3. Applicants with a Bachelor’s Degree of CGPA 2.5 to 2.69 may be considered if they meet at least TWO (2) of the criteria in number 2 (i) to (iv) above.

 

 
Intake Schedule

September 

Fees
Fee Structure for Citizen
Fee Structure for Non-Citizen
 
Last Update: July 09, 2018

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