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FASS Book Launch – Understanding Crisis Communication

Jul 31, 2026
09.30 AM - 12.00 PM
The Cube, Faculty of Arts and Social Sciences, Universiti Malaya

Dear Datuk/Datin/Prof./Assoc. Prof./Dr./Sir/Madam,

You're warmly invited to join us for the third edition of the FASS Book Launch Series 2026, featuring a timely and thought-provoking research monograph on one of today's most important global challenges—crisis communication.

Whether dealing with pandemics, natural disasters, or misinformation on social media, effective communication plays a crucial role in shaping public trust and response. Join us as the authors share the inspiration, research journey, and key insights behind their latest publication.

📚 Featured Book
Understanding Crisis Communication: The Interplay of Social Media, Trust, Scientific Knowledge, and Public Policy

✍️ Authors:
Dr. Gong Jiankun
Department of Media and Communication Studies, Faculty of Arts and Social Sciences, Universiti Malaya

Dr. Muhammad Zaiamri Zainal Abidin
Department of Media and Communication Studies, Faculty of Arts and Social Sciences, Universiti Malaya

Emeritus Prof. Dr. Ng Kwan Hoong
Faculty of Medicine, Universiti Malaya
📅 Date: Friday, 31 July 2026
 Time: 9.30 AM – 12.00 PM
  📍 Venue: The Cube, Faculty of Arts and Social Sciences, Universiti Malaya

Kindly RSVP here: BOOK LAUNCH CRISIS COMMUNICATION

About the Book

How can governments and institutions communicate effectively during times of crisis?

Drawing on lessons from major nuclear disasters and recent public health emergencies, this book explores the critical relationship between social media, public trust, scientific knowledge, and public policy. It highlights how timely, transparent, and evidence-based communication can combat misinformation, build public confidence, and support better crisis management.

We look forward to welcoming you. 

   Light refreshments will be served after the session, providing an opportunity to network with fellow researchers and academics.