The Bachelor of Media Studies programme is offered in a 2u2i study mode and the main goal is to produce talented, skilled, and knowledgeable media and communication graduates who are ready to meet 21st-century challenges.
The programme is offered on a full-time basis with the duration of 3.5 years. Students will undergo their study for five (5) semesters on campus, and two (2) semesters including one (1) special semester in the industry.
During the five semesters on campus, students will participate in face-to-face and online classes, complete assignments, and undertake academic project. In the industry-based study period, students will be required to complete four Work-Based Learning (WBL) courses covering professional development, media content development, industry case analysis, and full-time industrial placement.
LIST OF SUBJECTS
Core Course
Code | Course |
AIM1001 | Introduction to Media Studies |
AIM1002 | Introduction to Media Design |
AIM1003 | Rhetoric and Public Speaking |
AIM1004 | Writing for Media |
AIM1005 | Media and Communication Theories |
AIM1006 | Media Law and Ethics |
AIM1007 | Organizational Communication |
AIM1008 | Screen Production Techniques |
AIM2001 | News Reporting |
AIM2002 | Editing |
AIM2003 | Media, Culture and Society |
AIM2004 | Project Paper 1 |
AIM3002 | Techniques and Strategies in Public Relations |
AIM3004 | Project Paper 2 |
AIM3026 | Professional Development in Media (WBL) |
AIM3027 | Media Content Development (WBL) |
AIM3028 | Case Study (WBL) |
AIM4002 | Industrial Training (WBL) |
Elective Course
Code | Course |
AIM2005 | Photo journalism |
AIM2006 | Publishing Economy |
AIM2007 | Screen Writing |
AIM2008 | Persuasive Communication |
AIM2009 | Selected Current Issues |
AIM2010 | Feature Writing |
AIM2011 | Electronic Publishing |
AIM2012 | Directing: Principles and Practices |
AIM2013 | Marketing Communication |
AIM2014 | Creative Writing |
AIM2015 | Communication Management |
AIM2016 | Media in the Global and Local Contexts |
AIM2017 | Multimedia Production |
AIM2018 | Creative Industry Management |
AIM2019 | Broadcast Journalism |
AIM3003 | Strategic Event Management |
AIM3005 | Political Communication |
AIM3006 | Documentary Production |
AIM3007 | Public Relations and Social Media |
AIM3008 | Language Proficiency for Professional |
AIM3009 | Magazine Publishing |
AIM3010 | Citizen Journalism |
Last Update: 29/11/2025